DISCUSSION QUESTIONS: Do you agree that “cognitive biases and the need for a data-informed culture” are still holding back the potential of data-driven marketing? Do you agree that marketing analytics investments will or should be scaled back due to continued shortfalls? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Do you see Dove and Wendy’s recent campaigns around ageism as timely, opportunistic or risky? Where do you see ageism ranking as an issue for brands to openly support and build campaigns around? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This will continue to be Read more…
DISCUSSION QUESTIONS: What do you do now if you are Bed Bath & Beyond’s board of directors? How do you think recent developments are affecting employees of the company and its vendors? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Those remaining in senior positions must step up Read more…
DISCUSSION QUESTIONS: Will companies with either full-time remote or hybrid work schedules have an advantage in recruiting and retaining white collar staff versus those with office-only policies? How should Apple respond to the blowback from employees over the revocation of full-time work-from-home privileges and more flexible schedules? Interactive Edge’s CEO, Read more…
DISCUSSION QUESTIONS: Do you expect table-side credit card authorization terminals to become commonplace in U.S. restaurants? What factors are likely to facilitate or impede adoption? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It seems to be widespread in NYC and in Delaware where I just spent some Read more…
DISCUSSION QUESTIONS: What do you see as the weak points and strong points of CRM systems? Do you see technology shortfalls, low user adoption, weak data, siloed departments or some other factor holding back CRM benefits? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This falls under the Read more…
DISCUSSION QUESTIONS: Will a grocer with a stripped-down inventory, dedicated to helping customers with meal prep, succeed in the long run? What are the chances of such a concept catching on nationwide? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Man, I hope so. This is a great Read more…
DISCUSSION QUESTIONS: What role does storytelling around acts of service, like the tire story, play in creating a culture focused on customer happiness? Is it both possible and smart to build a retail customer service culture similar to Nordstrom in this day and age? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: Do you agree that grocers and food brands are missing opportunities to capture a greater share of purchases made by Americans 50+? If yes, how should they correct the situation? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Yes, absolutely agree. It really is a no-brainer Read more…
DISCUSSION QUESTIONS: Do you agree that digital-only coupons discriminate against the elderly and lower-income households? Is there a path to incentivize most shoppers to connect digitally without mistreating the technology-challenged? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Some apps tend to be rather quirky, so unless there Read more…