DISCUSSION QUESTIONS: Is Amazon in danger of losing the public perception battle about working conditions for its warehouse employees and delivery drivers? Will there be an eventual tipping point where bad press starts to catch up with Amazon’s business?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Amazon could and should be doing so much more and be the company that everyone else wants to emulate. Instead it is confirming a perception of being the big bad evil empire.
Read the entire article from RetailWire:
Amazon’s no good, very bad PR week