Do you expect that Prime member savings at Whole Foods will lead to a substantial increase in the number of people who shop at the grocery chain over the next five years? What impediments, if any, do you see in the way of Whole Foods converting large numbers of Prime members into customers?

Interactive Edge’s CEO, Zel Bianco comments:
Amazing what you can do with deep pockets! As a Prime member and shopper of Whole Foods, it is difficult to find a down side to this announcement.

Read the entire article from RetailWire:

Analyst: Prime perk could eventually double customers at Whole Foods