DISCUSSION QUESTIONS: Do you agree that “cognitive biases and the need for a data-informed culture” are still holding back the potential of data-driven marketing? Do you agree that marketing analytics investments will or should be scaled back due to continued shortfalls?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
It’s not one or the other. If that were the case, all advertising would be slashed from our screens as the analytics should always be the main consideration, but beliefs from experience should always be part of decision making.
Too many technology decisions are made at the top CTO levels without enough consideration given to end users and their specific use cases. We also see too many solutions that are brought in for digital transformation but are difficult to learn and use and therefore, are not adopted widely throughout the organization.
Read the entire article at Retail Wire: