DISCUSSION QUESTIONS: Do you agree that digital-only coupons discriminate against the elderly and lower-income households? Is there a path to incentivize most shoppers to connect digitally without mistreating the technology-challenged?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Some apps tend to be rather quirky, so unless there are kids around to help older consumers navigate, then yes, they do discriminate and should be made made easier to use across the board.
Read the entire article at Retail Wire:
Photo Source: @cookienanster via Twenty20