Categories: Category Management Solutions
Category Management Solutions
Has Omnichannel Retailing Made Malls More Relevant?
DISCUSSION QUESTIONS: Do you see the “halo effect,” “brand synergy,” and omnichannel reach helping revive the viability of shopping malls? Is talk of “dying shopping malls” an oversimplification, or does it hold some merit? Interactive Read more…
We sponsor at the Category Management-Shopper Insights Conference every year and that is where we get most of our leads. Prospects spend time at our booth and attend our break-out sessions where we have a client present with us. I was so hoping that the show scheduled for late February will take place, but that is looking increasingly doubtful. Last year, it was a virtual show and no matter how much effort is put in by the planners, it just does not live up to the promises. People want to deal face to face with each other, even if we will be wearing masks for the foreseeable future.
Read the entire article at Retail Wire: