DISCUSSION QUESTIONS: Are you or your team planning on attending, exhibiting or speaking at trade shows in the coming months? If so, what precautions are you taking and do you have any recommendations for or requests from trade show organizers?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

We sponsor at the Category Management-Shopper Insights Conference every year and that is where we get most of our leads. Prospects spend time at our booth and attend our break-out sessions where we have a client present with us. I was so hoping that the show scheduled for late February will take place, but that is looking increasingly doubtful. Last year, it was a virtual show and no matter how much effort is put in by the planners, it just does not live up to the promises. People want to deal face to face with each other, even if we will be wearing masks for the foreseeable future.

Are in-person trade shows safe (enough)?