Categories: Category Management Solutions
Category Management Solutions
The Nordstrom tire return story is true
DISCUSSION QUESTIONS: What role does storytelling around acts of service, like the tire story, play in creating a culture focused on customer happiness? Is it both possible and smart to build a retail customer service Read more…
Marketers use their Super Bowl commercials to gain awareness, make a splash and create buzz. Smart marketers start the process before the big day in social media, and then again after the game for a week or two to achieve the maximum exposure. Is it worth it? Many still use the original Macintosh commercial as the benchmark which is unrealistic.
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