DISCUSSION QUESTIONS: What do you make of Walmart’s decision to offer free Walmart+ memberships to its store, distribution and fulfillment center employees? Do you expect other retailers to do the same with their subscription plans or will they take an approach similar to Amazon?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Are Walmart’s associates about to become its best customers?
With higher prices for food, gas and almost everything else, it’s a no-brainer. We’ve been Prime members forever and Walmart knows they have some catching up to do. The Walmart shopper is looking for anything that can help and this will.
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