DISCUSSION QUESTIONS: Do you believe big retailers are still lagging in their implementation of technology? What common improvements do retailers still need to make technologically to meet the expectations of today’s shoppers?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Quite frankly, retailers cannot be expected to solve this problem on their own. There needs to be better and more effective collaboration with their suppliers to truly understand and accommodate the needs of the shopper. Retailers simply do not have the resources nor all of the data sources that will help them discover the granular insights on a frequent basis that are needed to get to the next level of customer satisfaction.
Read the entire article at Retail Wire:
Big retailers say they need more tech to deliver better customer experiences