DISCUSSION QUESTIONS: Would a fully compostable paper bottle represent a magic bullet for sustainability? Do you think next-gen sustainable packaging will become table stakes for competing in CPG?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

We should all applaud KDRP for this effort on such an important initiative. I have just returned from the Western Michigan University Food Marketing Conference, and in addition to all the talk about the Metaverse, many of the sessions and presentations from CEOs from Kehe, Spartan Nash, Hormel and even Indra Nooyi, Ex-CEO of Pepsico, focused on sustainability.

We must all be involved in this in order to leave our children and grandchildren a safe and healthy planet.

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