DISCUSSION QUESTIONS: What do you think of the use of loud, classical music to deter loitering outside stores? Do you see better solutions to address this problem?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
It’s definitely worth a try as it has worked in some instances but the concern, as stated, is that it may turn off customers at the same time. Perhaps changing it up and trying different (annoying) types of music may help, especially as opera music can grow on you!
Read the entire article at Retail Wire: