DISCUSSION QUESTIONS: Would more detailed instructions on packaging help improve recycling rates in the U.S. or will other steps be necessary to make meaningful progress? Why is recycling still so confusing to so many?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

This is such a tragedy and the industry and the consumer need to do more. Amazon needs to do more. They could and should lead this effort and provide the means to do so. Amazon boxes that show up on our doorsteps are recycled by some but not by all. Think of the number of boxes each and every day across America! Amazon should spend a fraction of what it earns each and every day on working with the industry to develop clear instructions for consumers to understand.

Amazon boxes can be used to deliver these instructions on all their boxes instead of always promoting themselves. They can be used to educate the consumer on all kinds of packaging and not just their own. The industry needs to do more to change their packaging so that it is easier to recycle and yes, the consumer needs to do more and not sit on the sidelines of this critically important issue.

Read the entire article at Retail Wire: