DISCUSSION QUESTIONS: Does it make sense that up-tempo, major mode music in marketing can help consumers follow through on their intentions to purchase more ethical and sustainable products? What’s your overall theory on the influence of music in driving purchases in marketing or on selling floors?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Up-tempo music can be really annoying and distracting, especially when it all starts to sound the same. Change it up to accommodate different tastes and a wide range of shoppers unless shoppers are primarily from one demographic. A range of music will prove to be the winning combination.
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