DISCUSSION QUESTIONS: Did Walmart gain a marketing advantage running commercials during World Cup broadcasts? Do you agree that the World Cup has largely been a missed marketing opportunity for U.S. retailers?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Watching many of the matches here in NYC, all of the bars/pubs were absolutely packed and, in some cases, had lines to get in them. The diversity of the World Cup audience is unmatched and Walmart deserves credit for calling the right play on this. The other factor is unlike American football, the commercials are run during halftime only so they do tend to be watched given that commercials can be way too frequent on our football games.

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