DISCUSSION QUESTIONS: Do grocers have to reset their approach to plant-based foods with the category’s increased mainstream appeal? What do you think of integrating plant-based and animal-based offerings in store, no longer overtly messaging to vegans and vegetarians and other suggestions cited in the article?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
In addition to optimizing assortment in the category, retailers would do well to create awareness and educate mainstream consumers on these products. I’m sure suppliers would be willing to contribute their knowledge and expertise both in-store and on retailer apps so that shoppers are better informed. I think this would lead to more shoppers being more comfortable about buying into this category more often.
Read the entire article at Retail Wire:
Do grocers need a new approach for selling plant-based protein alternatives?
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