Do you think the purchasing behaviors of men and women have become more similar or dissimilar in recent years? Do you feel retailers need to do a better job segmenting by gender?

Interactive Edge’s CEO, Zel Bianco comments:
A survey of 1,000 people does not give me a great level of confidence but, that said, I do agree that men shop differently than women. The big reason is that most men don’t love shopping, especially for clothes. They just want to look at a few options, like one or two, not five, buy it, and be done. I don’t agree that women are more price-conscious than men, but would agree that women are more price “aware”, meaning that indeed they will have done more exploration online so that they have a better sense of prices that look too high or too low for that matter.

Read the whole article from RetailWire:

Do men and women still shop differently?