DISCUSSION QUESTIONS: Do retailers need a chief trust officer or to put a c-level exec in charge of trust? Should cybersecurity and data privacy be the primary focus around trust issues or do you see a broader responsibility over brand reputation?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

How did we get here? Has our belief and moral compass gotten so out of whack that we now need a watchdog in the C-suite? I think we already have one, and it’s called the SEC and other organizations that are supposed to be handling this. I would say that senior leadership should be held accountable for their actions, but a Trust Officer may not be the way to go.

Read the entire article at Retail Wire: