DISCUSSION QUESTIONS: Do you see Dove and Wendy’s recent campaigns around ageism as timely, opportunistic or risky? Where do you see ageism ranking as an issue for brands to openly support and build campaigns around?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
This will continue to be a hot topic as Baby Boomers get stuck in the crosshairs of issues like this one. Women should not be put into this position. It is simply wrong. The fact that men do not generally need to deal with this makes taking a stand on it less risky than Bruce Winder suggests.
Read the entire article at Retail Wire: