DISCUSSION QUESTIONS: What are the pros and cons of a “narrow and deep” vendor mix? Do off-pricers likely face more downside risks or potential benefits with a more streamlined vendor base?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
DWS finds ‘narrower and deeper’ to be the right fit for its business
In my experience at DSW, I was frustrated with being able to find a shoe, boot or running shoe I like, but not finding my size. Narrow and deep makes sense and as other posts have stated, some shoppers will be turned off but for others who like what they find, if DSW actually has the most popular sizes in stock, it would certainly be the right fit.
Read the entire article at Retail Wire: