DISCUSSION QUESTIONS: How well prepared are retailers to deal with the prospects of an IOU Christmas? What recommendations in the article do you think have particular merit, and are there any you would add?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

The supply chain problems that are quickly turning into a crisis will not be resolved until the trucking end of the supply chain process is fixed. Truckers need to be respected. Truckers need more time off as the job is a very hard one on the truckers and their families. Truckers need higher pay in order to attract and retain drivers. Unfortunately, virtually every product we consume is delivered via trucks and until there are more drivers the supply chain issues will remain and likely get worse. For reference: In pictures: Supply chain problems in the US – CNN

Get ready for the ‘IOU Christmas’