DISCUSSION QUESTIONS: What do the findings about the inefficacy of plastic recycling mean for retailers and brands trying to pursue more environmentally sustainable operations? Do you think such findings will impact the retail/CPG packaging world significantly and push the development of more compostable and/or reusable packaging?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

It kills me to see so many people carrying their lunch back from a restaurant, salad place, etc. not only in plastic bags but most in plastic containers that are then put into paper bags with handles promoting the store it was purchased in. How many of those containers and bags are actually re-used or recycled? I would venture to guess that most are just thrown out to pile up in landfills. I hate to say it, but so many of those office workers are young and I would think are should be more environmentally aware. CPG companies certainly need to do their part, but consumers need to wake up to this growing crisis.

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