DISCUSSION QUESTIONS: Do you agree that grocers and food brands are missing opportunities to capture a greater share of purchases made by Americans 50+? If yes, how should they correct the situation?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Yes, absolutely agree. It really is a no-brainer and the reasons listed in the article should be more than enough evidence that many advertisers are missing a significant opportunity to grow the categories in which they compete and generate more loyal shoppers than a younger cohort that seems to be evermore fickle and less loyal than older shoppers. Plus, if done correctly, the older consumer will remain loyal for many years to come. 50 Plus does not mean old by any measure.
Read the entire article at Retail Wire:
Grocers and food brands take older consumers for granted
Photo Source: @WR36 via Twenty20