DISCUSSION QUESTIONS: How should grocer assign resources when it comes to focusing on mobile apps vs. desktop sites? Do you see technologies like AR or VR possibly playing a role in online grocery ordering in the future?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Resources need to be focused on the mobile device for sure. The user experience all comes down to how easy and well thought-out the interface is on the mobile device. With shoppers demanding a seamless experience, too many mobile apps are crowded with poor images, and even incorrect descriptions of the product. Retailers that don’t focus on the interface and user experience on their mobile apps will lose shoppers as shoppers lose patience with the ordering process.

Read the entire article at Retail Wire:

Grocery shopping goes mobile