Category Management Solutions
Are digital-only coupons discriminatory against the elderly and poor?
DISCUSSION QUESTIONS: Do you agree that digital-only coupons discriminate against the elderly and lower-income households? Is there a path to incentivize most shoppers to connect digitally without mistreating the technology-challenged? Interactive Edge’s CEO, Zel Bianco Read more…
Resources need to be focused on the mobile device for sure. The user experience all comes down to how easy and well thought-out the interface is on the mobile device. With shoppers demanding a seamless experience, too many mobile apps are crowded with poor images, and even incorrect descriptions of the product. Retailers that don’t focus on the interface and user experience on their mobile apps will lose shoppers as shoppers lose patience with the ordering process.
Read the entire article at Retail Wire: