DISCUSSION QUESTIONS: Will Gen Z consumers become more or less interested in positive mental health messaging in the coming years? Will mental health oriented messaging remain exclusive to Gen Z and Millennials, or will brands serving Gen X and Boomers getting in on the action? 

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

COVID-19 has changed us forever and mental health continues to be a huge issue. When brands are careful and thoughtful with their messaging, it can be helpful to this audience and everyone else.

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