DISCUSSION QUESTIONS: What do you think of HomeGoods’ House of HomeGoods campaign? Why haven’t hotels used as showrooms for brands or retailers become a bigger trend?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

I love the idea but not many people will have the opportunity to experience it. Yes the publicity is great, but perhaps expanding it to more homes and over more weeks will be the way to generate greater exposure and, ultimately, sales!

Read the entire article at Retail Wire: