DISCUSSION QUESTIONS: What are the most effective methods for grocers to inspire home cooks and help them overcome cooking fatigue? Is social media an under-tapped or overhyped tool for reaching home cooks?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Ideas for meals that are relatively quick and easy. More ideas for meal solutions would help answer the ever-present question, “what’s for dinner?” With more of us eating healthier, including less carbs and red meat, it is becoming increasingly challenging to answer that question. Manufacturers and retailers can indeed collaborate on this. With the higher prices manufacturers are charging, hiring nutritionists and chefs to work on this would be the right thing to do and would encourage loyalty to both supplier and retailer.
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