DISCUSSION QUESTIONS: Is Amazon 4-Star a proven concept or do you see it being overhauled or phased out in coming years? Do you see opportunities for other broadline retailers to offer similar competitive formats?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Amazon has the resources to experiment with many concepts and likely practices the fail fast process to understand what works and what does not.

Is Amazon 4-Star a winner?