DISCUSSION QUESTIONS: Should retailers hold consumers more accountable for stolen packages from doorsteps or apartment lobbies? What solutions do you see to reduce porch piracy?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

I think retailers or delivery services should only be held accountable if it is clear that the package never made it to the address. Once it is there, the recipient needs to be responsible. Our daughter has had packages, especially valuable ones like a computer monitor, delivered to our apartment that has a doorman if she is away instead of at her place. As my Dad used to say, use your common sense. Retailers have enough on their plate to worry about.

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