DISCUSSION QUESTIONS: Which business — snacks, cereal or plant-based food — benefits the most and least from Kellogg’s potential spinoffs? Is the divestiture of many mega-conglomerates healthy for the retail  industry and do you see it continuing?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Kellogg will likely be successful with their snacking business but it’s too early to understand the effect of spinning off their cereal business which is what most consumers think of when they think of Kellogg. No one has a crystal ball that can see what will happen to the cereal category but if I were a betting man, I would say the cereal category will bounce back, especially if prices start to come down. A family size box of Kellogg’s Corn Flakes costs more than $9 at my local CVS!

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