DISCUSSION QUESTIONS: What do you think of L.L.Bean’s decision to hit pause on its social media posts for the month of May? Are campaigns such as Bean’s helpful in removing societal stigma around mental health issues?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

I say kudos to L.L.Bean. We should all take a break from social media. We all know that so many aspects of social media are not healthy for anyone. The message here is very brand appropriate for L.L.Bean and will absolutely resonate well with their target customer base.

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