DISCUSSION QUESTIONS: What do you think of the “Own Your Style” platform’s overall effort to position Macy’s as the go-to place for fashion guidance? Do you see more benefits than risks in Macy’s relaxing its dress code and encouraging associates to dress in their personal style?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Associates at Nordstrom have been ahead of this trend for some time and I think it has been a positive step for them and will be for Macy’s as well. Let the young associates be themselves and it will spill over into good service for shoppers.

Read the entire article at Retail Wire:

Macy’s lets associates express their style