DISCUSSION QUESTIONS: Does customer loyalty work differently in grocery than in other retail channels? Is relationship building easier for grocers due to more frequent shopper visits?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
NRF 2022: Albertsons’ CEO sees frequency driving grocery loyalty
Yes it does, as we go shopping for groceries much more often than shopping for clothing and other necessities. The loyalty either builds quickly or it doesn’t. Once you find “your” grocery store has the best produce, meats and fish, that pretty much does it, especially in a market like NYC where we don’t have the big beautiful Harris Teeters and Wegmans that are found in other markets.
Read the entire article at Retail Wire: