DISCUSSION QUESTIONS: Do you expect the pop-up store trend to increase, decrease or remain the same in the next several years? Will Pop Up Grocer’s “emerging brand” value proposition differentiate it enough from other specialty grocers in New York City?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

With so many smaller brands competing for shelf space, having more outlets like these stores will be good for them, the consumer and the store operators. These smaller venues are often the only way for smaller brands to enter the market. More power to them!

Read the entire article at Retail Wire: