DISCUSSION QUESTIONS: Do customers care who handles their purchases, customer service questions or returns? Can retailers maintain seamless customer experiences via separate physical and digital operations?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Reality hits omnichannel retail with a hard truth
Unfortunately retailers, or restaurants for that matter, are generally on the losing side when trying to keep up with consumer demand for a seamless experience, whether ordering groceries or dinner. It has not been successful and the industry must find a way to make each side profit fairly. If not, the only ones making money will be the cloud services we all use — AWS, Azure and Google.
Read the entire article at Retail Wire: