DISCUSSION QUESTIONS: What do you see as the weak points and strong points of CRM systems? Do you see technology shortfalls, low user adoption, weak data, siloed departments or some other factor holding back CRM benefits?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
This falls under the old “garbage in, garbage out.” CRM systems are only as good as the effort that you put in. It is true however that they need to be made easier to customize to fit your sales process. One size does not fit all in CRM.
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