DISCUSSION QUESTIONS: Is Amazon’s use of national brand data to inform its private label decisions different from the way other retailers handle that information? Should Amazon consider exiting its private label business to end charges and overall speculation that it unfairly favors its own brands on its platform?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
How Amazon handles the data may not be different in this case, but giving other suppliers half a chance is a good thing for all of us and our industry.
Read the entire article at Retail Wire:
Photo Source: Amazon – “Our Brands”