DISCUSSION QUESTIONS: Why aren’t dietitians or other nutritional experts widely accessible at grocery stores dispensing nutrition advice? What do you think of positioning the grocery store as a destination for preventive healthcare?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Why not? It’s a great idea and one that delivers the right information at the moment of truth – in the grocery aisle. It also delivers a powerful message that the retailer truly cares about you, the shopper, and is using the data collected for a great purpose.

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