DISCUSSION QUESTIONS: Will customers staying at the Vrbo rental property make the connection to Home Depot and shop the retailer accordingly? How do you see retailers most effectively leveraging relationships with vacation rental platforms?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Go to Home Depot while on vacation? There should not be a connection to Home Depot while on vacation. If West Elm’s attempt was not successful, I believe it would be a stretch to think Home Depot would have a different result.

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