DISCUSSION QUESTIONS: Will the new Starbucks Pickup with Amazon Go concept be a winner for both companies leading to a wide rollout across the U.S.? Do you see opportunities for similar combinations between other parties that could rival the Starbucks and Amazon collaboration?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

The location is just a few blocks from our office so I can’t wait to check it out and report back, but I’m guessing this will be a huge success for Amazon and Starbucks. Think of it, even if they roll this out to just a small percentage of Starbucks locations, it should be a very quick win.

Starbucks and Amazon open first joint concept store with more to come