What advice would you have for retailers looking to create a culture of change? What hurdles do retailers face when encouraging associates to embrace many of the new or soon-to-arrive digital tools?

Interactive Edge’s CEO, Zel Bianco comments:
Most companies are indeed risk averse or change averse so the challenge is always around educating the retailer or supplier that it will be worth it. The technology needs to be implemented correctly and the users need to be trained appropriately so that it becomes sticky and the benefits are realized. Too often, everyone is so busy with their day jobs that there simply is no time to get off the merry-go-round to make the effort to learn a new skill and technology — but if they do, the time and resources saved will be significant. It will lead to happier employees/associates and, in turn, happier customers.

Some technologies that help to automate tasks that are time consuming and cumbersome help to prevent burn-out and departures of key staff. When there is a culture of change along with a plan for adopting new skills, it allows your people to be more strategic which leads to business growth.

Walmart CEO: ‘Retail is about change’