DISCUSSION QUESTIONS: What do you think are the pillars upon which positive corporate cultures are built? What do you see as examples of positive corporate cultures at work in retail?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

I have personally experienced how Kellogg has created an environment where personal growth is taken quite seriously. They are a client of ours and have seen where upskilling their sales organization on the use of data has allowed for corporate growth but at the same time making sure that their people grow as well. A company that only thinks about shareholder value at the expense of their people that make that growth happen will not prosper in the long run.

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