Categories: Category Management Solutions
Category Management Solutions
Has Omnichannel Retailing Made Malls More Relevant?
DISCUSSION QUESTIONS: Do you see the “halo effect,” “brand synergy,” and omnichannel reach helping revive the viability of shopping malls? Is talk of “dying shopping malls” an oversimplification, or does it hold some merit? Interactive Read more…
Absolutely yes! Why have more “touchpoints” than needed? Everyone knows how to take a picture with their phone. They have to do it for COVID-19 testing, so why not use the same technology for menus? Also, when paying with your phone, you generally skip a step of having to wait for the server to go back and forth saving time and yet another touchpoint so, yes, this is here to stay.
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