Does Eckhaus Latta: Possessed represent art or retail in your mind? What do art and retail have in common? Would retail experiences benefit from greater collaboration with the art community?
Interactive Edge’s CEO Zel Bianco comments:
It’s all about display. When consumer products are displayed in a way that is pleasing to the eye, they can be seen by some as art. Some high-end retailers do indeed fashion themselves as museums — displaying very few items on fairly stark shelves with men in black suits watching over the merchandise. Retail is becoming art and art is becoming retail. Pop-up stores and pop-up exhibits will co-exist is my prediction.
Read the entire article from RetailWire: