DISCUSSION QUESTIONS: Do you agree that advanced analytics adoption is being held back by “a critical lack of employees with the right skills to design and use analytics tools”? What solutions do you see to encourage greater organizational adoption?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

This gap in analytics maturity is not only on the retail side but on the supplier side as well. Too many suppliers bring basic analytics and insights to the retail partner. Yes, retailers need help in this area, and those suppliers that truly bring insights that are un-biased and speak to how they can grow the category or categories in which they compete, for both the retailer and themselves, will be elevated to a more trusted advisor status. Retailers admit they need help in this area and often do rely on the supplier community to fill this gap, and there is nothing wrong with that as a retailer cannot be expected to be an expert in every category. Tools are a part of the equation, but the collaboration that does exist among some can raise the capabilities of all over time and when done on a more consistent basis.

Read the entire article at Retail Wire: