DISCUSSION QUESTIONS: Do you expect consumers in Los Angeles to go for The Ice Cream Shop Robomarts? Do you see potential in store hailing services?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
I can see this as an occasional treat but I doubt that this will replace a half gallon or pint in your freezer. Ice cream prices range widely depending on market and retailer – a half gallon of most brands costs less than $5 in many grocery stores so this novelty will co-exist with the regular weekly shopping trip where ice cream is generally included.
Read the entire article at Retail Wire:
Will consumers go for Robomart and Unilever’s ‘new spin on the ice cream truck’?
Photo: Unilever/icecreamshopus.com