DISCUSSION QUESTIONS: Are the digital doors used by Walgreens a solution in search of a problem, as critics suggest, or is it a valuable tool for shoppers, stores and consumer brands? Which stakeholder group — consumers, retailers or brands — derives the most benefit from the technology?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
It will take getting used to and the complaints will be minimized if the out-of-stock issues are resolved.
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