DISCUSSION QUESTIONS: Are the digital doors used by Walgreens a solution in search of a problem, as critics suggest, or is it a valuable tool for shoppers, stores and consumer brands? Which stakeholder group — consumers, retailers or brands — derives the most benefit from the technology?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

It will take getting used to and the complaints will be minimized if the out-of-stock issues are resolved.

Read the entire article at Retail Wire:

Will customers grow to love Walgreens digital cooler doors?