DISCUSSION QUESTIONS: Is it a good move for CPGs to reduce the amount of product in packages rather than raising prices at this point in time? How should CPGs respond in the face of criticism surrounding shrinkflation?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Not cool. I understand they want to keep prices where they are in many cases, but come on – a bag of plantains I purchased the other day for $6 was less than one-third full! Yes, it’s NYC, but it was a small bag and I felt cheated and would never buy the brand again. When will manufacturers give consumers a break, at least until inflation starts to level out?
Read the entire article at Retail Wire:
Will ‘shrinkflation’ grow into a big problem for CPG brands?