Retailers use brand ads to help pay for free delivery

Do you see in-box and on-box advertising as viable means for retailers to offset the cost of home delivery? Will it produce the types of results that advertisers expect?

Interactive Edge’s CEO, Zel Bianco comments:
Why not? Ads on buses, ads in the bins going through security at the airport, ads in stairs, ads on turnstiles — why shouldn’t retailers try to make some money to help offset the costs of free shipping? Retailers need some relief and balance. Consumers cannot expect low prices and free shipping without it having a negative effect on many retailers and the industry as a whole.

Read the entire article from RetailWire:

Retailers use brand ads to help pay for free delivery