Will a radical transformation lift or sink IKEA?

Do you see IKEA’s shift to smaller, city-center stores and heightened focus on online delivery as smart moves? What should the company retain from the traditional IKEA business model?

Interactive Edge’s CEO, Zel Bianco comments:
Getting closer to where the typical consumer of IKEA products live makes sense. Having rooms set up to see how things fit together also makes sense. Getting through a shopping experience in their large format was indeed a slog and may still be necessary when your kids first move into their own place, but for fill-ins and smaller purchases, the new in-town format will work.

Seems they have thought through the major changes and are in front of them in a very well organized way. Wouldn’t expect anything less from the management of IKEA.

Read the entire article from RetailWire:

Will a radical transformation lift or sink IKEA?