Consumer Goods

Amazon and Google engage in a smart speaker price war

Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of the commerce that will be … Continue reading Amazon and Google engage in a smart speaker price war

7-Eleven goes omnichannel with mobile, BOPIS and delivery

Do you see much consumer demand for mobile ordering for pickup or delivery from c-stores? Interactive Edge’s CEO, Zel Bianco comments: If it is working with Starbucks and Panera, why not 7-Eleven? So much of 7-Eleven store traffic is about making a fast stop. If this makes it even faster, then it should be a … Continue reading 7-Eleven goes omnichannel with mobile, BOPIS and delivery

Would CVS + Aetna = lower healthcare costs?

Do you think a merged CVS/Aetna organization could use data and analytics to improve health service and product recommendations and reduce medical costs? Interactive Edge’s CEO, Zel Bianco comments: As some would conclude, $77 billion has to be made back before they make money so I’m guessing prices may not go down for a quite … Continue reading Would CVS + Aetna = lower healthcare costs?

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait to get out due to … Continue reading Encouraging signs for department stores as holiday season kicks off

The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting an item on your phone … Continue reading The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart